Online marketplace Snapdeal.com today said it has acquired designer handcrafted items shopping website Shopo.in for an undisclosed price.
Snapdeal expects the acquisition to provide a broader customer base to the sellers of Shopo, which claims to have over 1,000 sellers on its platform, it said in a release.
"The Indian designer and handicrafts market is large but highly fragmented and the demand for such products is tremendous. Snapdeal's mission is to provide a platform for small businesses across India to be able to sell to consumers nationally," Snapdeal co-founder and CEO Kunal Bahl said.
Shopo has built a wide assortment of handcrafted products across categories like apparel, accessories, home decor, among others. Snapdeal will enable the same merchandise to be covered by TrustPay, he added.
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