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22.4.13

Twitter Launches Music Service


Until now, my problem with social music services has been this: Following friends doesn't really turn up much music I actually want to hear. We didn't become friends because we share musical tastes, and too few of them are using the services I'm trying out.
Twitter's new music service solves this problem. It helps that it's free. With it, I'm able to sneak a peek into the musical interests of the artists I like. For example, I discovered that Gotye likes the Divine Fits, a Los Angeles-based band I'd never heard of until now, because he follows them on Twitter.
With a tap on the colorful photo representing the band, I can listen to a 30-second preview of the new song of theirs that is being tweeted about the most. For the Divine Fits, that's "Like Ice Cream." It was catchy enough for me to want to hear more.
After listening to a preview, I can tap a button to buy the track on iTunes or listen to the full song through a $10-a-month subscription from Spotify or Rdio. I can also find other songs from the artists through those outside services.
As a discovery tool, Twitter's music service provides a convenient, visually pleasing way to filter through the deluge of music that's out there.
Sure, I could have replicated this feature by digging through Gotye's Twitter profile and individually going into the profiles of people he's following to determine if they're artists. Then I could search elsewhere for their songs or music videos. But that's more work than I'm ready to put into this.
The (hash)music service highlights the artists for you and features the song preview right there.
The service also has a tab for emerging artists that it somehow digs out from tweets. I'm not sure how they're selected, but random poking around this page is how I found the broody music of Skylar Grey.
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