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6.4.13

How Facebook Home may hurt Google


Facebook Home, the new application that takes over the front screen of a smartphone, is a bit of a corporate home invasion. Facebook is essentially moving into Google's turf, taking advantage of software the search giant and competitor created.
Facebook Home will operate on phones running Google's Android software and present Facebook status updates, messages and other content on the home screen, rather than making the user fire up Facebook's app. The software will be available for users to download on April 12 and will come preloaded on a new phone from HTC, sold by AT&T in the US.
Google gives away Android, the most popular smartphone software in the world, in the hope that it will steer phone users toward Google services, such as Maps and Gmail, and the ads it sells. Compared to ads targeting PC surfers, mobile ads are a small market, but it's growing quickly. Research firm eMarketer expects US mobile ad spending to grow 77 per cent this year to $7.29 billion.
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